KUALA LUMPUR – The Domestic Trade and Cost of Living Ministry (KPDN) will implement the Festive Season Maximum Price Scheme (SHMMP) for Hari Raya Aidilfitri 2026 from March 14 to March 28.
The 15-day initiative aims to balance the needs of consumers and traders, ensuring that essential goods remain affordable throughout the festive period.
KPDN Minister Datuk Armizan Mohd Ali confirmed that the scheme will cover 27 items, up from 26 last year.
“The determination of the list of items, maximum price levels, and implementation period was made by taking into account views from strategic partners such as the Ministry of Agriculture and Food Security (KPKM), government agencies and industry players,” he said.
This year’s scheme also introduces regional and supply chain-specific restrictions for several controlled items. Staples such as large yellow and red onions, small Indian red onions, imported garlic from China, dried and red chillies, ginger, turmeric, long beans, peanuts, round cabbage (from Indonesia and China), carrots, cucumbers, tomatoes, and imported potatoes from China will have nationwide price controls.
Certain meats and seafood are subject to location-specific controls, including imported buffalo beef in Peninsular Malaysia, Sabah, and Labuan; imported beef in Sarawak; and local beef excluding tenderloin in Peninsular Malaysia. Fish such as mackerel tuna (Ikan Aya/Tongkol) will be controlled in Pahang, Terengganu, and Kelantan, while trevally or jackfish (Ikan Demuduk/Sagai/Cermin/Cupak) will be restricted in Sabah.
Whole coconuts are controlled at the wholesale level, while grated coconuts are monitored at retail. Australian lentils (Kacang Dal) are a new addition to this year’s controlled items.
Traders are required to use pink price tags for all 27 items to distinguish them clearly from other products. Enforcement officers will be deployed across the country, including in public markets and supermarkets, to ensure compliance with the Price Control and Anti-Profiteering Act 2011.
Individuals found selling above the maximum price face fines of up to RM100,000 or three years’ imprisonment, while companies may be fined up to RM500,000.
In addition to price controls, the government will introduce the Program Jualan RAHMAH MADANI (PJRM), providing subsidies for at least 50 types of goods to further ease living costs. Vehicle owners can also benefit from 10 to 30 percent discounts on maintenance via the SIM@PAX programme at 124 workshops nationwide through appointments on the Setel app. – March 10, 2026