KUALA LUMPUR – Singapore Lactation Bakes (SLB), the company behind the recent Jalur Gemilang blunder, has vacated its booth at the TCE Baby Expo in Mid Valley after being ordered to do so with immediate effect.
In a statement, the expo organisers acknowledged the sensitivity of the issue and said they were aware it had offended many Malaysians.
It is understood that the version of the national flag displayed by the Singaporean company was missing the crescent moon – a symbol representing Islam as the official religion of the federation – during the expo at Mid Valley Megamall yesterday.
SLB is now facing significant backlash on social media.
“Although the content was provided by the exhibitor, we do not take this lightly. The TCE Baby Expo is built on trust, and your trust is important to us.
“We ask for time and patience from the public as we work to resolve this matter in the best way possible,” the organisers said.
They also confirmed that the video showing the flag has since been taken down.
TCE Baby Expo said it has launched an internal investigation and is working with all relevant parties to ensure appropriate action is taken.
“We take this matter seriously and are reviewing our content vetting process to prevent such incidents from recurring.
“Once again, we sincerely apologise for what has happened and will continue to uphold the dignity and identity of our country,” the statement continued.
Checks by Scoop showed the SLB booth has been left vacant, with the eviction taking place between 12.30pm and 1pm today.
It is understood SLB does not have a headquarters in Malaysia. Its local distributor, whose identity remains unknown, has been called in for police questioning.
Earlier, Scoop reported that Communications Minister Datuk Fahmi Fadzil had urged firm action against SLB over the incomplete Jalur Gemilang display.
The Lembah Pantai MP also expressed frustration over the recurrence of such incidents, despite ongoing public awareness campaigns by the Department of Information.
At least five police reports have been lodged. The case is being investigated under the National Emblems (Control of Display) Act 1949. – April 20, 2025