KUALA LUMPUR — Malaysia’s soon-to-be-released Guidelines for Responsible AI Communication will offer essential support to professionals in media, public relations, and digital content creation, said Communications Minister Datuk Fahmi Fadzil.
The guidelines, he said, are designed to complement the National AI Roadmap and ensure communication practices remain ethical, transparent and trustworthy as artificial intelligence (AI) plays a growing role in shaping public discourse.
“Technology must serve humanity, not replace it,” Fahmi said in a video message during the Kuala Lumpur International PR Conference (KLIP 7) today.
“We live in an age where communication is borderless and increasingly shaped by artificial intelligence … even as machines evolve, one thing must never change — human ethics and judgment must lead.”
Fahmi, who addressed the forum virtually from Geneva while leading Malaysia’s delegation to the WSIS+20 High-Level Event, said the nation’s Asean chairmanship this year calls for leadership rooted in vision, empathy and ethical conduct.
He commended KLIP 7’s theme — Impactful AI, Social Media Communication and Online Education — as timely, reflecting the shifting landscape in how information is created, shared and consumed.
The minister also highlighted the Venice Pledge, endorsed by the Global Alliance for Public Relations, as a rising global standard for human-centred, ethical use of AI in communication.
“I’m proud to note that the president of the Institute of Public Relations Malaysia (IPRM), Jaffri Amin Osman, and, of course, a Malaysian, is part of the Global Alliance board and has played a key role in shaping the Venice Pledge,” he said.
Fahmi also extended his congratulations to the winners of the Asean PR Excellence Awards.
Since its launch in 2019, KLIP has become a key international platform for PR professionals and academics across Asean and beyond, offering the latest insights through keynote speeches, panels and interactive sessions. — July 7, 2025