Malaysian sports bodies must stop treating sponsorship as charity and instead offer measurable business returns if they want to attract sustained corporate investment, said sports marketing expert Datuk Stuart Ramalingam
Several top athletes aim for salaries that could outpace even the highest-earning footballers, raising questions about the sustainability of funding within Malaysian sports
Malaysia could miss live coverage of the 2026 FIFA World Cup as a steep RM200 million broadcasting fee strains Astro and RTM, raising doubts over whether fans will be able to watch football’s biggest tournament
