Presma says the government’s intervention to secure FIFA World Cup 2026 broadcast rights has eased fears among mamak restaurant operators, who had warned that losing access to the tournament could have cost the industry up to RM50 million in business
Analysts urge urgent government intervention to secure accessible coverage of the FIFA World Cup 2026, warning that cost barriers could sideline fans and weaken the nation’s football culture
Malaysia could miss out on hundreds of millions in consumer spending if the 2026 FIFA World Cup is not aired locally, with economists divided over whether the tournament is a vital economic catalyst or an overrated commercial gamble
