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marketing

Strategic branding in the age of algorithms: signals you miss are crises you deserve – Raziz Rashid

From monitoring meme tone to decoding outrage signals, Raziz Rashid makes the case for structured perception governance, arguing that brands need data-informed systems to stay ahead of public sentiment

‘Back to School’ ad goes back to drawing board as H&M accused of sexualising kids

The campaign featured two young girls in school uniform with the caption “Make those heads turn in H&M’s Back to School fashion”.

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Over 23.6 million to benefit as new electricity tariff kicks in July 1

The Energy Commission has set a new average base tariff of 45.40 sen/kWh for RP4, slightly lower than before, bringing overall electricity costs down by up to 19% compared to the previous regulatory period

Short-lived La Niña expected in early 2026, but stable weather to follow

MetMalaysia forecasts cool conditions and brief shifts in rainfall patterns before returning to normal

Schools may close if air quality worsens, five areas hit unhealthy levels: DOE

The department said the areas recorded unhealthy API readings, warns of RM1mil fine for open burning offenders

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