Bar operators in Bangsar are preparing for packed venues, extended operating hours and themed match-day promotions after the government confirmed nationwide FIFA World Cup 2026 broadcasts, with businesses forecasting revenue growth of between 30 and 60 per cent during the tournament period
Presma says the government’s intervention to secure FIFA World Cup 2026 broadcast rights has eased fears among mamak restaurant operators, who had warned that losing access to the tournament could have cost the industry up to RM50 million in business
Presma says mamak restaurant operators could face added costs and technical challenges following the switch from Astro to Unifi TV for FIFA World Cup 2026 broadcasts, urging affordable commercial packages to ensure wider access for businesses and football fans
